Print it and they will come

Men don't read fiction. That's been the mantra of the publishing industry for some time. I've just picked up "Fight Club" by Chuck Palahniuk. It was a huge hit when it came out in '96, was made into a popular film, you know the rest... While reading this weekend I couldn't stop from wondering, if men aren't reading fiction who the hell bought this book? I've made the argument about men reading fiction before. Here's another piece worth considering in which the author makes the compelling argument that if the publishing industry is in the doldrums it's partly because they have been ignoring fifty percent of the market. It seems self-evident that when a book like Fight Club becomes a mega-hit, or Harry Potter or The DaVinci Code, that the difference was all the men reading the books too.